Pixalate overviewed its new MRC accreditations for SSAI. Learn how they are being put to use to fight ad fraud and improve transparency in OTT/CTV.
Chris Schwarz, Product Manager at Pixalate, goes in-depth on:
Watch the webinar to get a leg up on the fraudsters in OTT/CTT.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”