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Webinar: Connected TV (CTV) Programmatic Ad Supply Trends in 2020

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Join us for a webinar on Thursday, April 8, 2021 at 1pm ET, as we go in-depth on the data in Pixalate's 2020 Connected TV (CTV) Programmatic Ad Supply Trends Report — "the year of CTV." Featured speakers include:

  • Calvin Scharffs, VP of Product Marketing, Pixalate
  • Bill Condon, SVP of Advertising Partnerships, XUMO
  • Tyler Loechner, Senior Marketing Manager, Pixalate

Our discussion will include:

  • Programmatic CTV ad spend trends by regions around the world
  • Household reach trends for programmatic CTV advertising
  • Ad fraud in programmatic CTV advertising
  • Roku and Amazon Fire TV app store trends

Join us for this webinar to get the latest scoop on the State of CTV Advertising in 2020, and its impact on 2021.

This event has concluded, but you can fill out the form to watch the recording:
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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