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Webinar: Reducing IVT in Mobile Apps

 

Maintaining quality in programmatic advertising within mobile apps is notoriously challenging. To bring clarity to this complex topic, Pixalate hosted a panel of experts to share best practices for reducing IVT in mobile apps. These experts answered the most frequently asked questions about ad quality and shared the unique ways they've overcome mobile app IVT challenges. 

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You'll learn:

  • The best ways to vet mobile apps
  • Tips for reducing IVT within mobile apps
  • How new standards like OMSDK are changing mobile app advertising
  • What companies are doing at an organizational level to address IVT
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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