OTT/CTV is poised to grow more than 60% in 2019, and this rapid rise attracts fraudsters and creates challenges for media quality. To help marketers protect their investments, while not sacrificing scale, Pixalate hosted an expert webinar: 'How to Succeed With High Quality OTT in 2019.'
As the only company accredited by the MRC for invalid traffic detection and filtration in OTT/CTV, we wanted to gather industry experts to bring you leading perspectives on what's coming for OTT/CTV and media quality in 2019.
Fill out the form to download the concluded webinar to watch on demand.
What you'll learn in the webinar:
- What market forces are driving the expected rapid OTT/CTV growth in 2019?
- How does fraud happen in OTT/CTV and what can I do to protect my business?
- As OTT/CTV volumes increase, what challenges are there to success - from targeting, to measurement, to performance?
- How much of OTT/CTV is shifting to programmatic and what will this mean for 2019?
Amin Bandeali, CTO, Pixalate, and moderator Amy King, VP Product Marketing, Pixalate, hosted the following experts:
Todd Johnson VP of Emerging Markets, RhythmOne
Todd Johnson is the VP of Emerging Technology for RhythmOne, a market leader in multiscreen digital advertising solutions. Todd’s tenure with the company began in 2013 with YuMe, a leading digital video brand advertising provider which was acquired by RhythmOne in 2018. Over the course of his career at the company, he has partnered with and built solutions for top national brands as well as local market advertisers to address evolving trends in video consumption. Todd regularly presents “The Evolving Living Room & Advancement of TV,” a roadshow series that addresses the bifurcation of linear TV advertising with evolving demographic and multi-device viewing behaviors. Prior to joining RhythmOne and YuMe, he spent time at the Leaf Group (formerly Demand Media), ManiaTV, Mindshare, and Omnicom. Todd believes that while today’s landscape of fragmentation and distraction is a challenge, it offers a great opportunity to find ways to meaningfully engage consumers. He is a graduate of the University of California, Berkeley.
Clare Dunnett SVP of Client Success, Telaria
Clare Dunnett joined Telaria, Inc. in 2016 to lead and grow the supply operations organization and today leads the Global Client Success team. With 15+ years of digital media and publishing experience, Clare has held roles across sales and operations with a focus on strategic growth and partner success. Originally from the UK, Clare relocated to San Francisco in 2012 where she joined BrightRoll (acquired by Yahoo) to lead the Publisher Development group.
Dan Alexander CEO + Co-founder, Bold Screen Media
Dan is a digital media expert, with 16+ years of experience in the industry, mainly in the Operations Management, Sales, and Publisher Development roles. Dan has worked for great companies like: Evolve Media (Gorilla Nation Media), Adconion Media Group (Acquired by Singtel/Amobee), Conversant (Acquired by Alliance Data), and SpotX (Acquired by RTL Group). Dan is the co-founder and CEO of Bold Screen Media, a data driven marketplace driving performance for brands and agencies.