Pixalate sat down with Brian Bravo, Senior Strategic Partner Development Manager atMoPub— Twitter's mobile in-app ad exchange — to discuss mobile in-app ad quality and tips for maintaining a clean supply chain.
VP, Ad Marketplace Partnerships
Pixalate sat down withGreg MacDonald, VP, Ad Marketplace Partnerships at Verizon Media to discuss the state of the mobile in-app advertising ecosystem.
Director of Product, Programmatic/Automation
IAB Tech Lab
Pixalate sat down withJennifer Derke, Director of Product, Programmatic/Automation at IAB Tech Lab, an industry consortium which develops standards and technology for the digital media ecosystem, to discuss the app-ads.txt standard and forays into emerging channels like OTT/CTV.
Chief Product Officer
Pixalate sat down with Karim Rayes, Chief Product Officer atRhythmOne— a cross-device supply-side platform (SSP) — to discuss ad fraud and steps that can be taken to achieve a clean programmatic supply chain.
Director, Business Development - Publisher Solutions
Pixalate sat down withSteven Myslinski, Director, Business Development - Publisher Solutions at OpenX, a programmatic ad marketplace, to discuss the evolution of ad fraud in new environments such as OTT/CTV.
Pixalate sat down with Jay Friedman, President ofGoodway Group, an independent programmatic ad platform for advertisers and agencies, to discuss trust in today's digital advertising ecosystem.
Chief Revenue Officer, EMEA
Pixalate sat down withEmma Newman, Chief Revenue Officer, EMEA, at PubMatic, a digital advertising technology platform for app developers and premium publishers, to discuss how advertisers can find quality mobile in-app inventory.
SVP, Global Revenue and Partnerships
Pixalate sat down with Julius Ramirez, SVP, Global Revenue and Partnerships atChartboost, a programmatic mobile in-app advertising and monetization platform, to discuss the future of ad fraud and why the industry needs to work together to combat the challenges.
SVP, Global Revenue and Partnerships
Pixalate sat down with Matt Barash, Head of Strategy and Business Development at AdColony, a mobile advertising and marketing platform, to discuss transparency and accountability in digital advertising.
Customer Success Executive
Pixalate sat down with Dan Sharon, Customer Success Executive at Primis, a video discovery platform, to discuss video advertising and the evolution of quality.
Chief Marketing Officer
Pixalate sat down with Fernando Saiz, Chief Marketing Officer at Tappx, a programmatic ad platform for mobile and OTT/CTV, about the battle against ad fraud.
Mobile App Supply Quality
Pixalate hosted a panel zeroing in on the trust deficit in mobile programmatic with experts from Criteo, MoPub, & Verizon Media.
See how today's leaders are navigating the mobile waters:
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”