Best Practices for Working With Publishers on Quality

Pixalate hosted a panel of experts to share best practices for working with publishers on programmatic quality. These experts shared common ad fraud issues they've faced along with unique ways they've overcome these challenges. They also shared what they've done at an organizational level to reduce fraud, and answered the most frequently asked questions about ad quality.

Pixalate hosted a panel of experts including:

John Murphy, VP of Marketplace Quality at OpenX
Monica Vazquez, Director of Product & Fraud Prevention at Fyber
Bhishma Savdharia, Director of Business Development at GroundTruth
Chris Crawfurd, VP of Product Strategy at Sovrn

These experts shared best practices for working with publishers on programmatic quality. These experts shared common ad fraud issues they've faced along with unique ways they've overcome these challenges. They also shared what they've done at an organizational level to reduce fraud, and answered the most frequently asked questions about ad quality.

Watch the webinar on demand now!

Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

Subscribe to the Pixalate Blog.

The first step in ad fraud prevention.

Contact Us12

Download GSTI

Schedule your demo today

Please complete all fields

Webinar: Best Practices for Working With Publishers on Ad Fraud

This event has concluded, but you can fill out the form for the recording:

Contact Us12

Download GSTI