App-ads.txt and Ads.txt Trends: 2019

Pixalate's 2019 App-ads.txt and Ads.txt Trends Report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab's app-ads.txt and ads.txt initiatives.

Inside the report you'll find:

  • Adoption rates for app-ads.txt and ads.txt
  • The ad fraud (IVT) impact of the programs
  • Android vs. iOS adoption among top apps
  • Top SSPs for app-ads.txt and ads.txt supply

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