Pixalate examined invalid traffic ("IVT") trends across desktop, smartphone, and tablet devices during the "Big Game" in 2018.
Inside the report you'll find:
Invalid Traffic (IVT) trends during the 2018 "Big Game" compared to programmatic volume
Insight into how IVT patterns during the 2018 "Big Game" compared to other playoff games
Data on which devices marketers should focus on during the "Big Game," based on volume.
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Pixalate is the only cross-platform fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across desktop, mobile web, mobile in-app, and OTT for better detection, diagnosis, and elimination of ad fraud. Pixalate is an MRC-accredited solution for the detection and prevention of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT advertising.