Pixalate, the first company accredited by the MRC for invalid traffic (IVT) detection and filtration in OTT/CTV, gathered industry experts to bring you in-depth insight and analysis on the use of Server-Side Ad Insertion (SSAI) in OTT/CTV advertising — and how fraudsters have infiltrated the system.
Pixalate moderator Chris Schwarz, Product Manager, hosted:
Watch the webinar to hear best practices and latest industry standards for SSAI, how to navigate through reporting limitations that exist when the technology is used, and how buyers, sellers, and technology providers can work together to improve transparency and quality across SSAI inventory.
Amit Shetty
Sr. Director of Video & Audio Products
Ian Trider
Director of RTB Platform Operations
Jeremy Smith
VP of
Sales Engineering
Chris Schwarz
Product Manager Panel Moderator
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”