-1.png?width=150&height=60&name=pixalate-full-logo%20(1)-1.png "Pixalate_Logo.png")
Pixalate has identified what we believe is a significant example of mobile app laundering that relies heavily upon Bundle ID spoofing. Laundering has been a growing problem in the mobile app space over the past 12 months, and it has become one of the most prevalent types of ad fraud.
Pixalate has made available for download a list of the top Bundle IDs that appear to be associated with this discovery. Blocking these Bundle IDs may help limit your exposure to this particular IVT event.
Learn more about Pixalate's finding here.
Download the full list!
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
