PR Newswire Press Release - MRC OTT 

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Pixalate has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.

Download our full news release to learn: 

  • How Pixalate is the industry's first MRC-accredited solution for OTT invalid traffic detection and filtration
  • Why the OTT ad ecosystem needs an ad fraud solution
  • Pixalate's solutions for OTT ad fraud

Receive your download to learn more about Pixalate's industry-first MRC-accreditation for OTT sophisticated invalid traffic detection and filtration.

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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”