Maintaining quality in programmatic advertising within mobile apps is notoriously challenging. To bring clarity to this complex topic, Pixalate hosted a panel of experts to share best practices for reducing IVT in mobile apps. These experts answered the most frequently asked questions about ad quality and shared the unique ways they've overcome mobile app IVT challenges.
- The best ways to vet mobile apps
- Tips for reducing IVT within mobile apps
- How new standards like OMSDK are changing mobile app advertising
- What companies are doing at an organizational level to address IVT