2018 'Big Game' Invalid Traffic (IVT) Trends Report

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Pixalate examined invalid traffic ("IVT") trends across desktop, smartphone, and tablet devices during the "Big Game" in 2018.

Inside the report you'll find:

  • Invalid Traffic (IVT) trends during the 2018 "Big Game" compared to programmatic volume
  • Insight into how IVT patterns during the 2018 "Big Game" compared to other playoff games
  • Data on which devices marketers should focus on during the "Big Game," based on volume.
  • And more!

Download the Report
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”